we love what we do, and it shows.
In our ever growing creative world, more people every day can make a logo, a brochure, an event or a website look good. But what makes the difference is a deep understanding of the client, their business and their customers.
As expert marketing strategists, we explore all avenues to ensure great results every time, and as creative experts we back up our strategies with incredible ideas that really hit the mark; its a powerful mix that helps companies of all sizes thrive.
This is all summed up in our company values that we live and breathe daily.
At the heart of our company, we use our creativity to relentlessly drive forward.
We are consistently open, honest, genuine and cohesive.
We take ownership of everything we do.
We love what we do and we use that love to push us to deliver impressive results.
We constantly adapt to ensure the very best decisions, direction and service.
Everything we do has meaning and purpose.
marketing is all about understanding people
We love learning what makes people take notice, react and act, and that's why our campaigns are so successful.
Understanding that marketing isn't just about clever strategies, but more about the psychology and desires of your target market is what will define your success. That's where we come in!
- Set your campaign goal
- Define your budget and expected gain
- Understand the implications of success
- Assess your targets and define personas
- Review marketing methods
- Match methods to targets and personas
- Create an action plan
- Confirm KPIs (Key Performance Indicators)
Sounds a lot, right? Don't worry, we guide you through every stage, making you feel empowered.
You'll never look at your business the same way again!
creativity is the perfect partner to marketing
Generating creative solutions for your marketing campaign target is something we excel in.
Once we've developed your marketing plan with you, we get our creative hats on and develop some awesome ideas that will get your targets chomping on the bit to react to.
- Research based on persona
- Explore usability options
- Develop and present initial ideas
- Run initial testing and approvals
- Adapt and develop to finished artworks
- Launch via marketing plan directives
- Measure and analyse results
- Learn, adapt and develop for future campaigns
As you can see, there's a bit more to design and creative than just making something look good—it's really got to work and do it's job.
With our help, your business can thrive!
Ready to start?
Get in touch today to get your first campaign underway
MEET THE TEAM
our people are what makes us great
418 is much more than three numbers. We're a team of skilled experts that cover all the bases of marketing and creativity, meaning you're in safe hands at every step of your journey.
Doug is the 4 of 418 and the creative force behind many of the company's successful projects. Extensive experience of working in a diverse range of business sectors puts him in a unique position to really understand client needs.
As a BIPP Qualified Professional Photographer, he often travels the world, camera in hand. He is also a keen fisher and can be found most weeks flyfishing in various locations across the South.
Russ is the 1-8 in 418. His daily activities include overseeing the general management of the company, developing marketing strategies and plans with our smaller clients, through to overseeing and managing event management support for our larger clients.
Outside of 418, Russ is an avid music fan, collecting vinyl, playing guitar and going to lots of concerts. He also loves a good quirky cult film or TV series and exploring new places with his camera.
Joe joined 418 in 2018 and manages all things design based in the company. Full of creative ideas and highly proficient in print and digital solutions, he's our man that comes up with ingenious concepts and gets things done efficiently!
He loves good artwork and a great tattoo, and when he's not spending time with his young family, he can often be found scribbling fantastic sketches in his notepad, especially during Inktober each year!
Emily's role within 418 is managing the digital marketing, ensuring that social is delivered perfectly and content is generated with purpose. A natural creative, she has an edge that injects into the content she creates for all clients.
When not catching up with friends or keeping fit at Zumba and dance classes, you'll usually find her endlessly scrolling on Twitter and uploading cat pics to her Instagram.
Kevin has been 418's coach and mentor for a number of years and keeps everyone accountable to drive the business forward. As part of ActionCoach, he has won numerous coaching awards and is a published author having writtenhas written two books.
When he's not helping businesses develop and grow, he enjoys travelling the corners of the world, playing golf or tennis in beautiful locations and dining out in incredible restaurants.
want to join us?
We're always on the look out for passionate and skilled people to join the 418 team, grow with us and push themselves to new heights.
Think you fit the bill and have got what it takes?