marketing | 418

Peach Fuzz - Pantone Color of the Year 2024, symbolising 418's vibrant rebranding.

418’s next evolution: embracing Peach Fuzz for 2024

8th December 2023

By Russ Keyte

A graphic collage featuring a person climbing a ladder resting on a giant hand holding binoculars, symbolizing the ascent to marketing success through analytics and strategic insights.

Decoding success: the power of marketing metrics and analytics

17th November 2023

By Russ Keyte

Illustration of a maze-shaped brain with a person holding a map, symbolising VAK based marketing strategies navigating consumer preferences.

Marketing psychology – the power of VAK

8th November 2023

By Russ Keyte

Robotic hand from an iPad screen shaking a human hand, symbolizing Conversational AI's role in modern marketing.

Conversational AI and its pivotal role in modern marketing

20th October 2023

By Doug Norman

Getting email marketing frequency right

Hitting Send! Getting email marketing frequency right

8th September 2023

By Russ Keyte

Mastering Conversational Marketing: Thriving in Diverse Markets

Mastering conversational marketing: thriving in diverse markets

17th August 2023

By Doug Norman

Retargeting - what it is and why you should be doing it

Retargeting – what it is and why you should be doing it

13th June 2023

By Russ Keyte

The magic of colour

The Magic of Colour

2nd June 2023

By Doug Norman

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