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How to choose brand imagery to stand out from the crowd

29th June 2020

By Doug Norman

thrive@418group.com
+44 (0)1256 333446

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⭐ Monday⁠ Motivation⁠
It's Monday, and YOU are in control.⁠
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_________________________________________________⁠
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#418makesithappen #makeithappen⁠
#marketing #creative #agency #marketingagency #design #graphicdesign #digitalmarketing #marketingonline #marketingstrategy #marketing101 #marketingplan #marketingsocial #marketingteam #marketinglife #marketingexpert⁠
#mondaymotivation #motivationalquotes #motivationmonday #motivation #instaquote #quoteoftheday #motivationoftheday #andrealartiste #manicmonday #thebangles #takecontrol #incontrol #yougotthis

<img alt="" width="42" height="42" data-src="https://www.418group.com/wp-content/plugins/instagram-widget-by-wpzoom/dist/images/backend/icon-insta.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" width="42" height="42" data-src="https://www.418group.com/wp-content/plugins/instagram-widget-by-wpzoom/dist/images/backend/icon-insta.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" width="42" height="42" data-src="https://www.418group.com/wp-content/plugins/instagram-widget-by-wpzoom/dist/images/backend/icon-insta.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" width="42" height="42" data-src="https://www.418group.com/wp-content/plugins/instagram-widget-by-wpzoom/dist/images/backend/icon-insta.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://www.418group.com/wp-content/plugins/instagram-widget-by-wpzoom/dist/images/backend/icon-insta.png" alt="" width="42" height="42"/>

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⭐ Monday⁠ Motivation⁠ It's Monday, and YOU are in control.⁠ .⁠ .⁠ .⁠ .⁠ .⁠ .⁠ .⁠ _________________________________________________⁠ .⁠ #418makesithappen #makeithappen⁠ #marketing #creative #agency #marketingagency #design #graphicdesign #digitalmarketing #marketingonline #marketingstrategy #marketing101 #marketingplan #marketingsocial #marketingteam #marketinglife #marketingexpert⁠ #mondaymotivation #motivationalquotes #motivationmonday #motivation #instaquote #quoteoftheday #motivationoftheday #andrealartiste #manicmonday #thebangles #takecontrol #incontrol #yougotthis

2 weeks ago

View on Instagram |

1/6

<img alt="" width="42" height="42" data-src="https://www.418group.com/wp-content/plugins/instagram-widget-by-wpzoom/dist/images/backend/icon-insta.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" width="42" height="42" data-src="https://www.418group.com/wp-content/plugins/instagram-widget-by-wpzoom/dist/images/backend/icon-insta.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" width="42" height="42" data-src="https://www.418group.com/wp-content/plugins/instagram-widget-by-wpzoom/dist/images/backend/icon-insta.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" width="42" height="42" data-src="https://www.418group.com/wp-content/plugins/instagram-widget-by-wpzoom/dist/images/backend/icon-insta.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://www.418group.com/wp-content/plugins/instagram-widget-by-wpzoom/dist/images/backend/icon-insta.png" alt="" width="42" height="42"/>

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Brand awareness can be the secret to success and is an often overlooked element within smaller businesses.⁠ ⁠ Consumers will need to see your logo and brand at least 5 times to start gaining recognition and familiarity, which can then be developed into you being perceived as an authority within your field.⁠ ⁠ Consistency is key—developing a strong and solid brand with consistent colours, typefaces, logo and voice will help your prospects gain trust in your brand, helping them take the next step towards getting in touch or purchasing.⁠ ⁠ Social media lends itself perfectly, and a strong brand will always ensure their image is unified across all platforms, as well in all other routes too such as email, website, advertising, email signatures, in fact anywhere they appear.⁠ ⁠ So how does your company brand measure up? If you run a small business, it could really give you the lead over your competitors.⁠ ⁠ It can seem mystifying to get right, but we're always here to help, whether just for guidance or to build a full brand guide for you to run with. ⁠ ⁠ Let's make it happen, contact us via the links on our profile. ⁠✅⁠ .⁠ .⁠ .⁠ .⁠ .⁠ .⁠ _________________________________________________⁠ .⁠ #418makesithappen #makeithappen⁠ #marketing #creative #agency #marketingagency #design #graphicdesign #digitalmarketing #marketingonline #marketingstrategy #marketing101 #marketingplan #marketingsocial #marketingteam #marketinglife #marketingexpert⁠ #instagramtips #branding #growyourbusiness #marketingtips #brandguides #startnow #smartinvestment #businessbranding #businesssuccess #sme #smallbusinesstips

2 weeks ago

View on Instagram |

2/6

⭐ Monday⁠ Motivation⁠
Today's the day to be a rebel.⁠
(oh, and have a great day too!)⁠
.⁠
.⁠
.⁠
.⁠
.⁠
.⁠
_________________________________________________⁠
.⁠
#418makesithappen #makeithappen⁠
#marketing #creative #agency #marketingagency #design #graphicdesign #digitalmarketing #marketingonline #marketingstrategy #marketing101 #marketingplan #marketingsocial #marketingteam #marketinglife #marketingexpert⁠
#mondaymotivation #motivationalquotes #motivationmonday #motivation #instaquote #quoteoftheday #motivationoftheday #kimberlyjimenez #mondaysucks #bestmonday #newstart #bearebel #rebel

<img alt="" width="42" height="42" data-src="https://www.418group.com/wp-content/plugins/instagram-widget-by-wpzoom/dist/images/backend/icon-insta.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" width="42" height="42" data-src="https://www.418group.com/wp-content/plugins/instagram-widget-by-wpzoom/dist/images/backend/icon-insta.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" width="42" height="42" data-src="https://www.418group.com/wp-content/plugins/instagram-widget-by-wpzoom/dist/images/backend/icon-insta.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" width="42" height="42" data-src="https://www.418group.com/wp-content/plugins/instagram-widget-by-wpzoom/dist/images/backend/icon-insta.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://www.418group.com/wp-content/plugins/instagram-widget-by-wpzoom/dist/images/backend/icon-insta.png" alt="" width="42" height="42"/>

•

⭐ Monday⁠ Motivation⁠ Today's the day to be a rebel.⁠ (oh, and have a great day too!)⁠ .⁠ .⁠ .⁠ .⁠ .⁠ .⁠ _________________________________________________⁠ .⁠ #418makesithappen #makeithappen⁠ #marketing #creative #agency #marketingagency #design #graphicdesign #digitalmarketing #marketingonline #marketingstrategy #marketing101 #marketingplan #marketingsocial #marketingteam #marketinglife #marketingexpert⁠ #mondaymotivation #motivationalquotes #motivationmonday #motivation #instaquote #quoteoftheday #motivationoftheday #kimberlyjimenez #mondaysucks #bestmonday #newstart #bearebel #rebel

1 month ago

View on Instagram |

3/6

📚 New Blog Post ☕⁠
AI content—what's all the fuss about?⁠
⁠
AI is revolutionising the way digital marketers approach their strategies by providing data-driven insights that help to optimise campaigns and improve ROI. But is it all good? What are the positives and more importantly, what are the negatives?⁠
⁠
Read more, link in bio⁠
.⁠
.⁠
.⁠
.⁠
.⁠
.⁠
_________________________________________________⁠
.⁠
#418makesithappen #makeithappen⁠
#marketing #creative #agency #marketingagency #design #graphicdesign #digitalmarketing #marketingonline #marketingstrategy #marketing101 #marketingplan #marketingsocial #marketingteam #marketinglife #marketingexpert #digitalmarketingplan #blogpost #blogarticle #marketingblog #aimarketing #ai #artificialintelligence #automation #instatech #aicontent

<img alt="" width="42" height="42" data-src="https://www.418group.com/wp-content/plugins/instagram-widget-by-wpzoom/dist/images/backend/icon-insta.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" width="42" height="42" data-src="https://www.418group.com/wp-content/plugins/instagram-widget-by-wpzoom/dist/images/backend/icon-insta.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" width="42" height="42" data-src="https://www.418group.com/wp-content/plugins/instagram-widget-by-wpzoom/dist/images/backend/icon-insta.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" width="42" height="42" data-src="https://www.418group.com/wp-content/plugins/instagram-widget-by-wpzoom/dist/images/backend/icon-insta.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://www.418group.com/wp-content/plugins/instagram-widget-by-wpzoom/dist/images/backend/icon-insta.png" alt="" width="42" height="42"/>

•

📚 New Blog Post ☕⁠ AI content—what's all the fuss about?⁠ ⁠ AI is revolutionising the way digital marketers approach their strategies by providing data-driven insights that help to optimise campaigns and improve ROI. But is it all good? What are the positives and more importantly, what are the negatives?⁠ ⁠ Read more, link in bio⁠ .⁠ .⁠ .⁠ .⁠ .⁠ .⁠ _________________________________________________⁠ .⁠ #418makesithappen #makeithappen⁠ #marketing #creative #agency #marketingagency #design #graphicdesign #digitalmarketing #marketingonline #marketingstrategy #marketing101 #marketingplan #marketingsocial #marketingteam #marketinglife #marketingexpert #digitalmarketingplan #blogpost #blogarticle #marketingblog #aimarketing #ai #artificialintelligence #automation #instatech #aicontent

1 month ago

View on Instagram |

4/6

⭐ Motivation Monday⁠
What jobs are you putting off doing?⁠
Maybe they're not really that tough to do.⁠
.⁠
.⁠
.⁠
.⁠
.⁠
.⁠
_________________________________________________⁠
.⁠
#418makesithappen #makeithappen⁠
#marketing #creative #agency #marketingagency #design #graphicdesign #digitalmarketing #marketingonline #marketingstrategy #marketing101 #marketingplan #marketingsocial #marketingteam #marketinglife #marketingexpert⁠
#mondaymotivation #motivationalquotes #motivationmonday #motivation #instaquote #quoteoftheday #motivationoftheday #olinmiller #entrepreneurlife #successmindset #mindset #inspirationalquotes #justdoit

<img alt="" width="42" height="42" data-src="https://www.418group.com/wp-content/plugins/instagram-widget-by-wpzoom/dist/images/backend/icon-insta.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" width="42" height="42" data-src="https://www.418group.com/wp-content/plugins/instagram-widget-by-wpzoom/dist/images/backend/icon-insta.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" width="42" height="42" data-src="https://www.418group.com/wp-content/plugins/instagram-widget-by-wpzoom/dist/images/backend/icon-insta.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" width="42" height="42" data-src="https://www.418group.com/wp-content/plugins/instagram-widget-by-wpzoom/dist/images/backend/icon-insta.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://www.418group.com/wp-content/plugins/instagram-widget-by-wpzoom/dist/images/backend/icon-insta.png" alt="" width="42" height="42"/>

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⭐ Motivation Monday⁠ What jobs are you putting off doing?⁠ Maybe they're not really that tough to do.⁠ .⁠ .⁠ .⁠ .⁠ .⁠ .⁠ _________________________________________________⁠ .⁠ #418makesithappen #makeithappen⁠ #marketing #creative #agency #marketingagency #design #graphicdesign #digitalmarketing #marketingonline #marketingstrategy #marketing101 #marketingplan #marketingsocial #marketingteam #marketinglife #marketingexpert⁠ #mondaymotivation #motivationalquotes #motivationmonday #motivation #instaquote #quoteoftheday #motivationoftheday #olinmiller #entrepreneurlife #successmindset #mindset #inspirationalquotes #justdoit

2 months ago

View on Instagram |

5/6

📚 New Blog Post ☕⁠
Omnichannel Marketing Makes Your Life Easier⁠
⁠
Consumers are increasingly using social media for information as opposed to using search engines. Omnichannel marketing strategies ensure messaging and branding is consistent across all your platforms.⁠
⁠
Read more, link in bio⁠
.⁠
.⁠
.⁠
.⁠
.⁠
.⁠
_________________________________________________⁠
.⁠
#418makesithappen #makeithappen⁠
#marketing #creative #agency #marketingagency #design #graphicdesign #digitalmarketing #marketingonline #marketingstrategy #marketing101 #marketingplan #marketingsocial #marketingteam #marketinglife #marketingexpert #digitalmarketingplan #blogpost #blogarticle #marketingblog #omnichannel omnichannelmarketing #socialmedia #socialmediamarketing

<img alt="" width="42" height="42" data-src="https://www.418group.com/wp-content/plugins/instagram-widget-by-wpzoom/dist/images/backend/icon-insta.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" width="42" height="42" data-src="https://www.418group.com/wp-content/plugins/instagram-widget-by-wpzoom/dist/images/backend/icon-insta.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" width="42" height="42" data-src="https://www.418group.com/wp-content/plugins/instagram-widget-by-wpzoom/dist/images/backend/icon-insta.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" width="42" height="42" data-src="https://www.418group.com/wp-content/plugins/instagram-widget-by-wpzoom/dist/images/backend/icon-insta.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://www.418group.com/wp-content/plugins/instagram-widget-by-wpzoom/dist/images/backend/icon-insta.png" alt="" width="42" height="42"/>

•

📚 New Blog Post ☕⁠ Omnichannel Marketing Makes Your Life Easier⁠ ⁠ Consumers are increasingly using social media for information as opposed to using search engines. Omnichannel marketing strategies ensure messaging and branding is consistent across all your platforms.⁠ ⁠ Read more, link in bio⁠ .⁠ .⁠ .⁠ .⁠ .⁠ .⁠ _________________________________________________⁠ .⁠ #418makesithappen #makeithappen⁠ #marketing #creative #agency #marketingagency #design #graphicdesign #digitalmarketing #marketingonline #marketingstrategy #marketing101 #marketingplan #marketingsocial #marketingteam #marketinglife #marketingexpert #digitalmarketingplan #blogpost #blogarticle #marketingblog #omnichannel omnichannelmarketing #socialmedia #socialmediamarketing

2 months ago

View on Instagram |

6/6

View on Instagram

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