Skip to main content

In the dynamic realm of digital marketing, it’s easy to get entangled in the allure of social media platforms. However, let’s unravel a crucial truth – social media is a potent tool, but shouldn’t be the final destination for your audience. Owning this perspective is vital, considering the impermanence of platforms and the importance of diversifying your outreach.

Social media is a discovery tool

Social media serves as a remarkable discovery tool, offering marketers unprecedented insights into their audience. By setting up alerts, you gain almost magical powers to understand discussions around any topic, person, or business under the sun. This knowledge becomes the cornerstone for developing a compelling marketing message.

Social media is humanising

Contrary to its negative reputation, social media is a catalyst for humanising businesses. Amidst the noise, it encourages brands to showcase their voice and personality, establishing a genuine connection with the audience. In a world often marred by online bullying, your brand can rise above by portraying authenticity.

Social media eliminates cold calling

Say goodbye to the age-old practice of cold calling. Social media provides a platform to warm up your audience, fostering community building. When you eventually reach out, your audience already recognises your brand, understands your values, and is more likely to engage positively.

Social media is money saver and equaliser

Gone are the days of relying solely on expensive TV and print advertisements. Social media levels the playing field, making entry into the market accessible to all. No need to be born on third base; you can start for free and gradually expand your reach.

Social media is a tool to find your audience

Each social media platform is a distinct community, akin to a city or state. With rare exceptions, your ideal audience can be found across various platforms. Understanding this diversity allows you to tailor your content to resonate with specific communities.

Social media is an addictive presence

People are naturally drawn to information, and social media, akin to the character Johnny Five in the movie Short Circuit, feeds this hunger for input. Delivering relevant and high-quality content on these platforms enhances engagement, creating a magnetic pull for your audience.

Embracing the understanding that social media is a tool and not the final destination is pivotal. Relying solely on one platform is a risk; always prioritise owning your content on your website first.

Utilise social media strategically as a tool to amplify your message and connect with your audience, ensuring a robust and diversified digital presence.

Are you effectively using your social media?
If not let’s chat! Get in touch today!

#418MakesItHappen #Marketing #SocialMedia

Doug Norman

Author Doug Norman

More posts by Doug Norman