Our website is often the first impression of your brand and if a new visitor doesn’t enjoy what they see or doesn’t enjoy the experience on your website, they’re likely to bounce. If users can’t find what they need on your site, they’ll find it elsewhere.

With the marketing world constantly evolving with new trends and tactics, it’s now crucial that your business can stay up to date, as the last thing you want is to fall behind while your competitors strive ahead.

Your website should be the hub of your marketing and sales strategy. Imagine your website as the ‘tree trunk’ of your marketing and sales. It needs to be sturdy enough, fully optimised and fully capable of supporting your ‘branches’, such as converting leads, supporting seasonal campaigns and keeping up with the latest trends. Does your current website do this?

First, let’s outline what makes a ‘good’ website.

A good website should clearly answer ‘Who am I?’, ‘What do I do?’ and ‘What can you do on the website?’.

It should also appeal to your audience, call them to action, be optimised for multiple devices, have a value proposition and be updated regularly to adapt to new design and content changes to name a few! But what are the benefits of this?

Let’s outline some common issues on websites:

  • Outdated design and unresponsive
  • Trouble demonstrating ROI (return on investment) and valuable analytics
  • Poor performing CTAs (call to actions)
  • The website doesn’t reflect your company’s branding
  • It’s not user-friendly/site navigation is confusing

All of these factors could be negatively affecting your business and if you’re not happy with the results from your website, it’s probably time you look into site redesign.

A new website doesn’t have to be a huge redesign. Some redesigns can just feature functional optimisation that can improve the UX (user experience) and assist your marketing goals. After all, your website is the base of your strategy, right?

So, here are some good benefits of a new website:

Catering to the growth of mobile usage.

Research in 2019 found that more than 52.2% of web traffic comes from mobile devices. If you can provide an excellent user experience on mobiles, you can ensure that users stay on your site and most importantly convert, giving you an advantage over competitors which don’t have responsive sites.

This is especially important as 57% of mobile users won’t recommend a business if the website is unresponsive or poorly designed. Also, 40% of mobile visitors are more likely to bounce and visit a competitor’s site if there is a lack of mobile friendly design.

Increase user experience, engagement and user retention.

Adobe’s own research found that 39% of users stop engaging on a website if images take too long to load. In addition, 38% of users will stop engaging with a website if the layout and content is unattractive. By creating a site which appeals to your audience and lets them easily find what they need on your site, you can reduce their pain points resulting in users staying on your site for longer, and even recommending it to others. Accessibility on your website should be a top priority as users can easily bounce and visit other sites if they can’t find the information they want on yours.

Improve your ROI, and easily track analytics.

Consider your audience’s buying journey and optimise your site accordingly. In doing so, you can provide suitable call to actions, relevant content, and even location-based landing pages. Catering to your audience’s needs first, will allow you to easily deliver your message and meet your business goals. As a result, you can monitor your efforts through Google Analytics, learning and improving them regularly.

Do you think you could benefit from a website redesign? What parts of your current site do you wish to update the most? Let us know by emailing thrive@418group.com

Emily Woffindin

Author Emily Woffindin

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